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Creative direction / Exhibition design / Website design

Designing a festival around children’s health.

Role
Creative direction & design
Scope
Website & event assets
Collaboration
Brand designer
Audience
Children & familiesEducators & health professionals

TL;DR

Healthy Hubba was a children’s health festival and childhood obesity conference, developed by Hlty Beings in partnership with Solutionec and held at IISc Bengaluru. The team took it from naming to the event itself in two months.

I worked across creative direction, the website, and Hlty Beings’ learning displays, collaborating with a brand designer on the festival’s wider brand assets.

Healthy Hubba / Website walkthrough

My contribution

Website
Designed the website to introduce the festival and help visitors find its programme, ticket links, and practical details in one place.
Creative direction
Shaped the festival’s concept and how it was communicated across the website and event experience, with a focus on making children’s health approachable through learning and play.
Hlty Beings assets
Designed the structure and visual presentation of Hlty Beings’ learning displays to give each topic a clear focus. Collaborated with the brand designer on the festival’s wider brand assets.

01 / Opening up the brief

Bring families into the conversation.

The brief centred on childhood obesity, with a conference as its starting format. I wanted to make the subject approachable for children and families, and give them ways to engage with health through participation.

I advocated for a broader children’s health festival, with the conference as part of it. The festival brought discussion together with learning displays, activities, and play, giving families different ways to take part.

02 / Information & activities

Give the information a structure.

Hlty Beings’ Knowledge Zone was an area of the festival where children could explore health topics through displays and activities.

To keep each topic focused, I worked out what information each panel should retain and how to organise it. Layout, visual hierarchy, and graphics gave the information a clear reading order.

The food-label panel centres an enlarged label, with coloured highlights linking its sections to their explanations. The nutrition table uses repeated entries and category colours to organise a larger set of information.

The brand designer developed the festival’s identity. We worked together to carry its visual language across the displays and wider event assets.

  • Food-label panel with coloured explanations around an enlarged nutrition label
    Reading a food label
  • Nutrition display arranged in a colour-coded periodic-table format
    Periodic table of nutrition
  • Sugar detective panel with ingredient names grouped in an unfolded-package layout
    Sugar detective lab
  • Apple panel with information arranged within and around an angular red apple
    The mighty bite of an apple
  • Knowledge-zone H.E.A.R.T. standee with illustrated characters and a winding path
    H.E.A.R.T.
  • Wide sugar-comparison display with illustrated foods and rows of teaspoons
    Ready, set, sugarr!
  • Food panel with illustrated food families arranged in coloured sections
    What is food?
  • Knowledge-zone standee with food and play illustrations on a green background
    Prevention meets play
  • Food-processing panel with illustrated examples arranged in three comparison columns
    Food processing
  • Festival announcement standee using coloured paths and the Healthy Hubba identity
    Festival announcement
  • Healthy Hubba standee with the phrase prevention meets play
    Prevention meets play
  • Blue welcome panel with crossing coloured paths and an introduction to the festival
    Welcome to Healthy Hubba
  • Auditorium schedule arranged along a vertical timeline
    The event schedule
  • Wide Healthy Hubba banner introducing the children’s health festival and childhood obesity conference
    Festival and conference banner
  • Overhead atrium photograph showing a collaboratively developed floor-graphics proposal; the floor intervention was later implemented
    Collaborative floor-graphics proposal · later implemented

An activity at each stop

Each topic also had a small activity in a passport designed by my collaborator. Children collected stickers at each zone. The passport helped them navigate the space and gave them something to do alongside the displays.

03 / At the event

From design files to a live event.

The team brought Healthy Hubba to IISc Bengaluru within the two-month timeline. The event photographs show the welcome graphic and standees as part of the finished venue.

  • Healthy Hubba’s entrance installation, introducing the festival and conference together
    Event entrance · team installation
  • The wider team’s knowledge-zone installation, with topic displays arranged around a central tree
    Inside the knowledge zone · team installation
  • Attendees at the welcome table with the Healthy Hubba welcome graphic installed behind them
    The welcome graphic in place
  • Quiz teams on stage, with the festival announcement and prevention meets play standees installed at either side
    Festival graphics beside the quiz stage

04 / Reflection

Give outreach a head start.

Healthy Hubba showed me how much a team can bring together in a tight timeline. We took the project from naming to the event in two months, and I was encouraged by the turnout given how little marketing we were able to do.

Looking back, marketing needed more time and someone with the right expertise. We didn’t have a marketing specialist on board. For another event, I’d involve one earlier and give outreach more time alongside the design and production work.